MIDCOAST TAKEOVER AT SXSW

Here's the skinny from the Midwest Music Foundation:

The event began in 2010 (then named Midwasteland Takeover) as a group of musicians and music lovers gathering for a Kansas City-focused showcase at the nation’s largest music festival in Austin, Texas. In 2011, the name of the showcase changed to accurately represent the origin of talent it features each year. A permanent home at Shangri-La in Austin has allowed the showcase to grow into a four-day, two-stage event. Taking musicians to Austin reflects attention back on the vibrant music scenes in Kansas City and throughout the Midwest.